What is inside the Eclipse Marketing Toolkit provided by the Ozarks Small Business Incubator?

 

The Ozarks Region

The Ozarks cross 5 state lines and are home to many distinct cultural communities. No single brand identity perfectly represents it, but this branding aims to help create connections with others in the region, generate awareness of where you are and what you offer, and provide a solid foundation to build your unique identity within The Ozarks.

Who can use these materials?

Any community, organization, or individual interested in promoting tourism in The Ozarks is welcome to use the logos and marketing materials we have developed to help build a strong and diverse regional identity.

Excerpts from the Branding Style Guide…


Countdown to the eclipse

This quick reference guide highlights key milestones leading up to the total solar eclipse for host communities, event planners and tourists.

Countdown Page 1

Countdown Page 2

 

Sample Press Release - Volunteer Recruitment

 

Sample press releases

The marketing toolkit includes four (4) press release samples:

  1. Eclipse Planning Meeting

  2. Community Engagement

  3. Volunteer Recruitment

  4. Eclipse Event Announcement


Promotional Merchandise

This design could be printed on stickers, refrigerator magnets, keychains, coasters or t-shirts. Remind everyone The Ozarks are the place to be on April 8, 2024!